increase membership

I figured this headline would draw some attention! Explosive membership growth – it’s the quest of nearly every association yet, unfortunately, the source of much frustration for most. A few years back I had the good fortune of serving as Managing Director for an association that went from 30 to 120 corporate members in less than four years. And these weren’t trivial memberships – they ranged in cost from $10,000 to $40,000. Continue reading »